Summary
Ricardo Martinez is a CRM-focused founder and CEO with over 22 years of experience helping mid-sized organizations across the Americas and EU get reliable revenue insights from platforms like Salesforce and HubSpot. He combines hands-on technical know-how—data modelling, migrations, workflow automation and BI—with pragmatic sales and marketing enablement to drive adoption and measurable results, such as a $250K annual tech spend reduction and 450% YoY growth in qualified leads. Comfortable working directly with leadership and boards, he has stewarded reporting for billion-dollar operations and led cross-functional teams to simplify complex stacks. Ricardo’s practice blends human-centered process design with AI-assisted automation, and he prefers a small, experienced team approach rather than big-agency scale. Based in Miami, he pairs a decade of software experience with formal training in information systems to turn messy data into trusted decision-making tools.
9 years of coding experience
4 years of employment as a software developer
Associate's degree Information Systems Computing, Associate's degree Information Systems Computing at Miami Dade College
Bachelor of Science (BS) Information Systems and Organizational Management, Bachelor of Science (BS) Information Systems and Organizational Management at George Mason University – Costello College of Business
Spanish, English, italian – advanced verbal/basic written, japanese – basic verbal