Summary
Ricardo Ortiz is a seasoned web and brand designer with 13 years crafting design-led digital experiences across e-commerce, editorial, and product-driven brands. He has led design systems and conversion optimization efforts at Burrow, built award-nominated app experiences at Design Within Reach, and directed UI and front-end work for art-focused publishing at Empty Kingdom. Ricardo blends user-centered research, analytics-driven iteration, and hands-on front-end support to deliver scalable, accessible interfaces that improve discoverability and conversion. Now freelancing from Florida, he selects projects that marry strong collaboration with purposeful visual storytelling. Colleagues describe him as a designer who balances creative intuition with measurable business outcomes and a knack for turning complex product flows into clear, elegant interactions.
13 years of coding experience
10 years of employment as a software developer
Bachelor of Fine Arts - BFA, Web Design & New Media, Bachelor of Fine Arts - BFA, Web Design & New Media at Academy of Art University
User Experience Design Immersive, UX Design, User Experience Design Immersive, UX Design at General Assembly