Ricardo Zertuche
Director Regional CRM & Global Deployment at Uber
Greater Mexico City, State of Mexico
Summary
👤
Senior🎓
Top SchoolRicardo Zertuche is a seasoned CRM and product operations leader with 11 years of engineering and growth experience, currently serving as Director Regional CRM & Global Deployment at Uber in Greater Mexico City. He advanced through progressive CRM and technical roles at Uber—from hands-on CRM developer and LatAm operations lead to global headship—demonstrating a rare blend of developer instincts and strategic program delivery. Ricardo pairs a software engineering background (iOS/Android and web) and a Master's in IT with deep expertise scaling regional CRM programs across Latin America and coordinating global rollouts. He excels at translating engineering solutions into measurable retention and engagement outcomes, while leading cross-functional teams through complex deployments. Colleagues rely on him for pragmatic technical decision-making informed by both mobile/web development roots and operational rigor. Notably, his trajectory shows an ability to move from code-level problem solving to shaping global CRM strategy within a few years.
11 years of coding experience
7 years of employment as a software developer
Bachelor of Engineering (B.E.) iOS and Android Applications Development, Bachelor of Engineering (B.E.) iOS and Android Applications Development at Tecnológico de MonterreyMaster's degree Information Technology, Master's degree Information Technology at Universidad Anáhuac
English, French, Spanish
Github Skills (25)
objective-c10
uiscrollview10
uibutton9
swift9
plane7
twitter5
twitter-api4
material-design4
3d-touch4
php3
sdk3
react3
predictionio3
facebook2
laravel2
Programming languages (4)
Github contributions (5)
richzertuche/ZSeatSelector
Jul 2015 - Apr 2017
Create a Seat Map Layout
Contributions:13 commits, 10 PRs, 21 pushes in 1 year 8 months
layoutmapseatseat-mapswift
richzertuche/ZCarousel
Feb 2015 - Oct 2017
A Swift Carousel made with Paged UIScrollView
Contributions:9 commits, 3 PRs, 8 pushes in 2 years 8 months
swiftuiscrollview
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