Rich Peniche is a Principal product strategist and designer based in San Francisco with over a decade of experience partnering with founders and leadership teams to shape product, brand, and experience. He’s worked as a founding designer, head of design, advisor, and investor across startups in LatAm and the US, contributing to ventures that have raised over $40M and fundraising materials that helped deploy over $500M. Rich combines hands-on product design with strategic storytelling—helping teams clarify vision and turn it into customer-facing products. His career blends early-stage founding roles with leadership at scale, and he often operates as an independent advisor to founders and investment funds. An under-the-radar strength is his track record in cross-border product launches and culturally attuned design leadership rooted in his Latin American and U.S. experience.
12 years of coding experience
4 years of employment as a software developer
Designer Design and Visual Communications, General, Designer Design and Visual Communications, General at Universidad Anáhuac Mayab
Contributions:8 PRs, 44 pushes, 23 branches in 2 months
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