Rich Snapp
Principal Software Engineer at MasterControl
Salt Lake City, Utah, United States
Summary
🤩
Rockstar🎓
Top SchoolRich Snapp is a Principal Software Engineer with 13+ years building high-performance web and ad-tech systems, currently leading design system work at MasterControl from Salt Lake City. He has deep hands-on experience across frontend and backend stacks, CI/CD, cloud infrastructure (primarily GCP), and real-time auction systems that compete with major ad incumbents. A long-time contributor and early architect of the open-source Prebid.js project, his front-end work has been adopted by hundreds of advertising companies and influenced the header-bidding ecosystem. Rich combines technical leadership—having led UI, API, and infrastructure teams at Rakuten and Rubicon—with pragmatic tooling and automation skills that speed cloud provisioning and developer productivity. He began programming in TI-BASIC and assembly as a child and released internet-era open-source projects in high school, which explains his continual appetite for new tech. Lately he’s focused on AI and compute infrastructure in spare time, bringing that curiosity to production-grade systems.
13 years of coding experience
23 years of employment as a software developer
Bachelors Computer Science, Bachelors Computer Science at Utah Valley University
Stackoverflow
91reputation
36kreached
4answers
0questions
Github Skills (14)
javascript10
develop10
adaptor10
front-end-development10
web-content10
adapter10
testing8
nodejs6
bootstrap6
vue6
vuejs26
jquery6
backbonejs6
constructor6
Programming languages (12)
Github contributions (5)
prebid/Prebid.js
Aug 2016 - May 2021
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:9 releases, 18 reviews, 241 commits in 4 years 9 months
Contributions summary:Rich primarily contributed to the front-end code of the Prebid.js library, as evidenced by the frequent modifications to the rubicon bid adapter and related testing files. The user added functionality for video ads and new properties, enhanced existing features like size mapping, and refactored components, demonstrating proficiency in JavaScript and related web technologies. Further contributions included updates to the adapter to handle various scenarios.
header-biddingprebidbidder-adapter
snapwich/fun-hooks
Nov 2018 - Jun 2022
A generalized and simple hooking API for adding extensibility to applications
Contributions:3 reviews, 174 commits, 32 PRs in 3 years 7 months
extensibility
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