Rich Wells is a Creative Director based in the New York City area with 18 years of multidisciplinary design experience and 11 years in senior creative leadership roles. He leads end-to-end creative programs—strategic UX/UI and design systems, advertising and social campaigns, video storyboarding, and print production—while mentoring cross-functional teams and managing client relationships for growth. At Modus he has driven large account work from discovery and stakeholder interviews through user testing, delivery and developer support, maintaining rigorous QA and design system governance. Known for blending data-driven creative strategy with hands-on production, he routinely translates business objectives into measurable creative outcomes. Outside of agency hustle he balances rapid execution for urgent client needs with long-term systems thinking that scales across brands.
11 years of coding experience
11 years of employment as a software developer
Graphic Design, Digital Media, Graphic Design, Digital Media at Daemen College
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