Richard B
Marketing Manager - APAC at CM.com
Singapore, Singapore
Summary
👤
Senior🎓
Top SchoolRichard B is a seasoned APAC marketing leader with 11 years’ experience driving demand generation, digital transformation and revenue growth for SaaS, fintech, education and e-commerce clients across Asia, EMEA and Europe. He has a track record of delivering double-digit uplifts—localizing websites and PPC for CM.com, introducing marketing automation to boost revenue 37% at International Financial Services, and growing course sales by $675k for LSBF through paid search and lead nurturing. Comfortable leading cross-functional teams, he combines analytical rigor (A/B testing, Power BI, CRM integrations) with creative content and partnership strategies to win large-scale, recurring B2B clients. Equally at home as an in-house leader and independent consultant, he’s repeatedly scaled organic and paid channels, improved conversion funnels, and translated product features into commercial gains. He’s also curious about machine learning and NLP, bringing a data-minded interest in applied AI to marketing problems.
11 years of coding experience
12 years of employment as a software developer
Bachelor of Arts (Hons), Business & Marketing, Bachelor of Arts (Hons), Business & Marketing at University of SunderlandDiploma, Mass Communication/Media Studies, Diploma, Mass Communication/Media Studies at Oklahoma City University
English
Github Skills (39)
python10
data-science10
machine-learning10
ml10
deep-learning10
tensorflow10
deep-neural-networks10
neural-network10
nlg9
artificial-intelligence9
jupyter-notebook8
ai8
natural-language-generation8
llm8
large-language-models8
Programming languages (4)
Github contributions (5)
richardsun-voyager/inibr
Apr 2022 - May 2022
Contributions:9 commits, 7 pushes, 1 branch in 28 days
topsun888/PersonalActivityMonitoringAnalysis
Feb 2015 - Jun 2016
Contributions:6 pushes, 1 branch in 1 year 4 months
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