Summary
Richard Ha is a senior product manager specializing in marketing technology and measurement with 10 years of cross-border experience building ML-driven ad products and MarTech platforms. Currently leading measurement and steering at Zalando, he partners with applied scientists and engineers to optimize paid marketing investment across 25 countries, translating research into scalable ROI-focused products. His background spans ad product development at Skyscanner, automation for global SEM at Glovo, and MarTech platform leadership at Scout24 and Zillow, showing a strong thread of feed, attribution, and incrementality work. He combines hands-on product ownership with a data-first mindset grounded in an MBA from the University of Washington, and is comfortable shipping technical solutions that sit at the intersection of engineering, data science, and marketing. A practical operator who moves teams from manual processes to automated, feed-driven systems, he often focuses on improving route coverage, creative relevance, and geo-based experimentation—details that hint at a preference for measurable impact over vanity metrics.
10 years of coding experience
14 years of employment as a software developer
Master of Business Administration (MBA), Master of Business Administration (MBA) at University of Washington
B.S. Business Administration, B.S. Business Administration at University of Southern California