Richard Russum
Sr. E-Marketing Operations Manager
Concord, California, United States
Summary
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Senior🎓
Top SchoolRichard Russum is a senior e-marketing operations manager with 11 years focused on marketing automation, CRM integrations, and cross-channel digital campaigns, currently driving Salesforce Marketing Cloud, Service Cloud and MuleSoft initiatives at Rodan + Fields. He blends hands-on technical skills—SQL, HTML/CSS, AmpScript, JSON and API work—with strategic program architecture developed across global markets at Spear Marketing Group and enterprise migrations at Robert Half. Richard has a track record of improving engagement through A/B testing, multi-step journeys, and automation that ties messaging to measurable business outcomes. He began his career in design and web development, which gives him a rare combination of creative content strategy and engineering rigor when building campaigns. Based in Concord, CA, he’s skilled at coordinating onsite and offshore teams to deliver scalable solutions that connect marketing systems to customer service and commerce platforms. Notably, his experience spans both legacy ESPs and modern AI-enhanced tooling, positioning him to bridge technical debt and future-ready automation.
11 years of coding experience
16 years of employment as a software developer
Professional Certification, Graphic Design & Communications Specialist, Professional Certification, Graphic Design & Communications Specialist at Silicon Valley University
Stackoverflow
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Github contributions (1)
rrussum/staging
Oct 2014 - Mar 2021
Contributions:13 commits, 12 pushes in 6 years 6 months
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