Richard West is the founder and President of Peachtree Data, leading the company since 1994 to provide data hygiene and mailing list services for direct marketers. With a BBA in Computer Information Systems from Georgia State University and over a decade of hands-on experience, he combines database design, USPS regulations expertise, server virtualization, scripting, and .NET programming to keep marketing databases accurate and deliverable. He oversees services including NCOALink, DSF2, telephone append, demographic overlays, and merge/purge, bridging technical systems management with practical marketing outcomes. Based in Duluth, Georgia, Richard blends entrepreneurial longevity with domain-specific technical depth, having sustained and evolved a niche data services business through changing postal and digital marketing landscapes.
11 years of coding experience
Bachelor of Business Administration Computer Information Systems, Bachelor of Business Administration Computer Information Systems at Georgia State University
Contributions:4 PRs, 11 pushes, 2 branches in 8 months
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