Summary
Richard Xu is the CEO of Beijing-based MaxInsight with a decade of experience leading data-driven customer experience transformation projects. He specializes in CXM, NLP, knowledge graphs, and big data consulting, turning complex customer data into actionable insights for enterprise clients. Trained in international business with an MSc from the University of Surrey, he blends commercial strategy with technical architecture to align analytics initiatives to business outcomes. Based in Chaoyang District, Beijing, he has built a practice that bridges research-grade NLP and practical deployment at scale. Notably, he emphasizes cognitive-graph approaches to surface implicit relationships in customer journeys—a less obvious but powerful differentiator in his consulting work.
10 years of coding experience
Master of Science (MSc), International Business, Master of Science (MSc), International Business at University of Surrey