Richie Serna
CEO & Co-Founder at Finix
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolRichie Serna is a payments-focused entrepreneur and engineer with 13 years of experience building developer-friendly fintech products from both technical and business angles. As CEO and Co-Founder of Finix, he has scaled a payments platform out of San Francisco after earlier hands-on engineering work at Balanced improving dashboard UX and test coverage for critical funds flows. His background blends strategy and operations—having managed fundraising and a 30-person campaign staff for a mayoral run—with consulting experience advising financial institutions on M&A and product commercialization. Richie combines product-minded engineering with financial rigor learned at J.P. Morgan and Booz & Company, enabling pragmatic decisions across product, risk, and go-to-market. He holds an A.B. Cum Laude in Government from Harvard and is known for shipping small but impactful UI fixes and tests that improve developer and user workflows.
12 years of coding experience
3 years of employment as a software developer
A.B. Cum Laude Government, A.B. Cum Laude Government at Harvard University
Github Skills (10)
test-integration10
emberjs10
javascript10
user-interface10
graphical-user-interface10
integration-testing10
human-interface10
ui-design9
html9
css8
Programming languages (6)
Github contributions (5)
balanced/balanced-dashboard
Jan 2014 - Feb 2014
The Balanced dashboard.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:21 commits in 1 month
Contributions summary:Richie primarily focused on enhancing the user interface and ensuring functionality within the Balanced dashboard. Their work involved fixing character limit bugs in modal forms, specifically within add funds and withdraw funds sections, and updating the debit customer modal. Additionally, they added and refined tests for the presence of max length attributes across multiple components including those related to bank accounts, activity, and cards. They also made updates to include and test credit reversals.
balanceddashboard
balanced/balanced-csharp
Jul 2014 - Jan 2015
Contributions:100 commits, 4 PRs, 6 pushes in 5 months
paymentsdotnetclient-librarypayment-gatewaycsharp
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