Riley Blair is a Senior Solution Architect based in Auckland with a decade of experience designing and delivering scalable Salesforce-centric Go-to-Market ecosystems. He holds 19 Salesforce certifications and has progressed from hands-on developer to leading Halter’s enterprise GTM architecture, integrating marketing, sales, support, onboarding and fleet operations around a single CRM core. Riley blends startup grit—co-founding a customer data platform that processed $1.3M in ad spend and tracked 135M profiles—with large‑scale consulting experience at Accenture delivering public sector and commercial Salesforce solutions. Known for solving complex operational challenges, he focuses on multi-system integrations and automation to operationalize end-to-end customer journeys. An engineer by training (BE Hons, Software Engineering), he pairs technical depth with product-minded delivery to drive measurable business outcomes.
10 years of coding experience
6 years of employment as a software developer
NCEA Level 3, NCEA Level 3 at Nelson College
Bachelor of Engineering - BE(Hons), Software Engineering, Bachelor of Engineering - BE(Hons), Software Engineering at Victoria University of Wellington
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