Riley James
Melbourne, Victoria, Australia
Summary
👤
SeniorRiley James is a serial founder and CEO with 12 years’ experience building high-performance growth, AI and SaaS businesses from Sydney, Australia. He leads Leads Now AI, a pay-per-result growth-hacking agency that has generated tens of millions in sales for clients including Amazon and Anytime Fitness, and architects marketing AIs like Zian that are white-labelled by agencies. Riley combines hands-on engineering experience—contributing backend updates to notable open-source tooling like a Xero .NET API wrapper—with deep commercial instincts honed from scaling and exiting multiple ventures across fitness, proptech and AdTech. His background in mechatronic engineering and international business informs a pragmatic, product-first approach to AI that prioritises measurable outcomes over hype. Colleagues describe him as ruthlessly results-driven yet unusually technical for a CEO, able to translate API-level changes into multi-million-dollar growth strategies.
12 years of coding experience
Github Skills (10)
net10
asp-net10
dotnet10
api10
csharp10
xero-api10
apidoc10
dotnet-core10
serialization9
data-serialization9
Programming languages (2)
Github contributions (5)
XeroAPI/Xero-Net
Jun 2015 - Mar 2016
A skinny wrapper of the Xero API. Supports Payroll, Accounting & Files
Role in this project:
Back-end Developer / API Developer
Back-end Developer / API DeveloperContributions:8 commits, 2 PRs, 5 pushes in 8 months
Contributions summary:Riley primarily focused on updating the Xero API wrapper to reflect changes in the Xero Payroll Australia API. Their work involved modifying models, specifically `SuperFund.cs`, `TaxDeclaration.cs`, `Employee.cs`, and `LeaveBalance.cs`. These changes included adding new fields, updating existing ones, and integrating leave balance functionality, ensuring the .NET library accurately reflects the latest Xero API specifications.
apiaccountingpayrollskinnypayment-methods
RileyJamesXero/Xero-Net
Mar 2016 - Mar 2016
Contributions:1 push in 1 day
apiaccountingpayrollskinnyxero
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.