Riley Skains
Email Marketing Manager at National Council for Mental Wellbeing
Port Orchard, Washington, United States
Summary
👤
Senior🎓
Top SchoolRiley Skains is an email marketing manager with eight years of experience specializing in HTML email and web development for nonprofit and higher-education organizations. They design accessible, data-driven lifecycle programs in Marketo integrated with Microsoft Dynamics, building modular templates, advanced segmentation, and experimentation roadmaps that measurably improve engagement and pipeline contribution. Riley combines hands-on technical skills (HTML email, accessibility testing, tokenization strategies) with strategic ownership of KPIs, attribution models, and executive reporting. Their background in large-scale web content operations and accessibility work means campaigns are not just beautiful but compliant and scalable across thousands of pages and audiences. Based in Port Orchard, WA, Riley is passionate about making inboxes more useful and takes a systems-minded approach to reduce operational risk and increase campaign velocity. Colleagues rely on them for documentation, playbooks, and cross-functional alignment that turn email into a reliable revenue and retention channel.
8 years of coding experience
4 years of employment as a software developer
Master of Arts - MA (Partially Complete), Technical Communication, Master of Arts - MA (Partially Complete), Technical Communication at Sam Houston State UniversityBachelor of Science - BS, Information Networking and Telecommunication – Web Development, Bachelor of Science - BS, Information Networking and Telecommunication – Web Development at Fort Hays State University
English, Spanish
Github Skills (20)
electron10
microsoft10
typescript10
vscode-extension10
editor10
vscode10
javascript9
visual-studio-code9
css9
visual-studio9
lit9
html9
rescript8
lit-element8
ui-components8
Programming languages (3)
Github contributions (5)
rileyskains/hex-rip
Jan 2018 - Feb 2018
Contributions:9 releases, 48 commits, 34 pushes in 1 month
rileyskains/skains.dev
Nov 2019 - Apr 2020
Riley Skains's personal website, built with Gatsby.
Contributions:46 pushes, 1 branch in 5 months
gatsbyreactgatsby-bloggatsby-sitebuilt-with-gatsby
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