Rita Barracha is a Co-Founder and Experience Strategist with nine years of practice crafting immersive, omnichannel experiences that blend art, design, technology and scenography for museums, brands and public institutions. She leads end-to-end service and product experience work—user research, journey mapping, prototyping and agile delivery—helping clients like Ricola, Migros and Swisscom turn strategic vision into tangible, interactive installations and digital services. Equally comfortable sketching brand positioning as she is running usability tests, Rita thrives at the intersection of empathy and emerging tech, always asking “what if?” to spark novel possibilities. Her background in multimedia art and new media practice informs a narrative-driven approach that treats both physical spaces and digital interfaces as parts of a unified experience. Based in Zurich, she pairs studio-level creativity with hands-on project leadership and a track record of cross-disciplinary collaboration.
9 years of coding experience
6 years of employment as a software developer
Master, Multimedia Art, Master, Multimedia Art at Faculty of Fine Arts, University of Lisbon
Master, New Media and Web Practices, Master, New Media and Web Practices at Faculty of Social and Human Sciences, New University of Lisbon
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