Summary
Ritesh Lala is a technology director and creative technologist with 12 years of experience building hybrid dev teams and prototyping immersive experiences across AR/VR/MR and generative AI. He has led creative tech at Meta and senior teams at agencies like Potion and Unified Field, translating inclusive design insights into production-ready activations for platforms such as Instagram and Quest. As a founder of Lucid Space and current Technology Director at Potion within Hyperquake, he blends hands-on engineering, hardware-aware systems design, and cross-disciplinary collaboration to ship large-scale installations and interactive products. Trained with an MS in Multimedia Engineering from UC Santa Barbara and a background in electronics, he often bridges low-level signal/interaction work with high-level creative strategy—mentoring teams while keeping prototypes tightly tied to clear roadmaps.
11 years of coding experience
9 years of employment as a software developer
Terra.do
B Tech Electronics and Communications, B Tech Electronics and Communications at Institute of Technology, Nirma University
MS Multimedia Engineering, MS Multimedia Engineering at UC Santa Barbara
English, Hindi, Gujarati