Rithwik Rajendran is a Lead Data Scientist based in Leeds with eight years’ experience building end-to-end ML products and data platforms that drive personalization and pricing decisions for retail. He progressed from software engineering and telecoms development into applied data science, earning an MSc in Data Science from the University of Bristol and delivering automation and NLP solutions at Wipro before joining ASDA. At ASDA he has led propensity and segmentation modelling efforts and partnered with Pricing & Product teams to create scalable decision tools that directly impact customer experience and revenue. Outside work he applies his modelling skills to football analytics, publishing work on the Matplotlib blog and developing frameworks for analysts and coaches—a signal of his passion for turning domain curiosity into reusable tools.
8 years of coding experience
6 years of employment as a software developer
Bachelor of Technology (B.Tech.), Computer Science and Engineering, Bachelor of Technology (B.Tech.), Computer Science and Engineering at Government College Of Engineering Kannur
Kendriya Vidyalaya Sangathan
Master of Science - MS, Data Science, Master of Science - MS, Data Science at University of Bristol
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