Director, CRM And Digital Experience at University of Massachusetts
Massachusetts, United States
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Summary
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Senior
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Top School
Rob Baker is a seasoned technology leader with 14 years of experience building and scaling CRM and digital experience platforms, currently directing Enterprise CRM at the University of Massachusetts. He combines product-minded strategy with hands-on delivery—deploying and optimizing systems like Salesforce, Jira, Slack, and Dropbox while measuring outcomes and iterating on user experience. His background spans nonprofit and government innovation roles, from leading humanitarian tech research at Harvard to launching open data and digital strategy teams at USAID and the World Bank. Rob has a track record of fundraising and revenue impact—raising over $2.6M across roles and driving major campaign results—and he excels at translating policy and research into operational platforms. Colleagues describe him as a builder of high-performing teams who pairs technical fluency with a rare mix of communications, ethics, and programmatic rigor. Based in Massachusetts, he blends an MBA with a creative BA in Writing & Poetics, reflecting an interdisciplinary approach to problem solving.
14 years of coding experience
5 years of employment as a software developer
B.A., Writing & Poetics, Traditional Eastern Arts, B.A., Writing & Poetics, Traditional Eastern Arts at Naropa University
Contributions:26 commits, 28 pushes, 1 comment in 3 months
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Rob Baker - Director, CRM And Digital Experience at University of Massachusetts