Rob Baker is a product leader with 11 years’ experience crafting high-performing games and monetisation systems across startups and scale-ups, now serving as Chief Product Officer at Betty. He combines deep game design sensibilities with technical fluency in mobile development, on-chain mechanics, telemetry and analytics, having built in-house data platforms and development processes from scratch. Rob has driven top-grossing live casino products and led multi-disciplinary teams to ship midcore web3 and casual mobile titles, translating business goals into executable roadmaps and testing regimes. Equally comfortable negotiating with IP holders and designing crypto-enabled economies, he brings a rare mix of creative game design and analytical rigor rooted in hands-on product ownership. A keen poker player, he applies competitive strategy thinking to player retention and monetisation design.
11 years of coding experience
8 years of employment as a software developer
Master's degree Chemistry, Master's degree Chemistry at The University of Manchester
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