Rob Barreca is a mission-driven technology executive and founder who leverages 15+ years of full-stack engineering, product, and management experience to build software-powered food systems in Hawai‘i. As CTO of Farm Link Hawai‘i and former CEO of Local Orbit, he combines hands-on platform development with operational leadership to scale a marketplace that now supports 300+ local producers and integrates SNAP-EBT benefits. He previously led Sprout through acquisition and has a track record of founding and running farming ventures (Counter Culture Organic Farm, Hawaiʻi Banana Source), blending technical rigor with agribusiness know-how. Based in Waialua, he pairs a BA in Math/CS from UC San Diego and practical commercial farming training with an uncommon ability to translate farmer needs into resilient software and distribution solutions.
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Rob Barreca - Chief Technology Officer at Farm Link Hawai‘i