Summary
Rob Farrow is a Principal UX Researcher with a two-decade plus background in user and customer research, blending academic rigor from a University of Washington Ph.D. and teaching career with hands-on product work across AWS, Microsoft, Facebook, Cruise, and Anduril. He specializes in translating complex behavioral data into actionable design and business decisions—favoring practical, high-signal insights over “interesting” but unusable findings—and has led efforts in policy simplification, onboarding for cloud consoles, and AB testing experience metrics. Comfortable across consumer hardware, communications, and technical software domains, Rob has repeatedly shaped cross-functional strategy and governance (e.g., integrity review processes and policy taxonomies) to prevent issues before they ship. Based in Seattle, he pairs a deep methodological tool chest with experience mentoring teams and driving measurement practices that tie UX outcomes directly to business strategy.
8 years of coding experience
4 years of employment as a software developer
Ph.D., Psychology, Zoology, Ph.D., Psychology, Zoology at University of Washington