Summary
Rob Finch is a content designer with nine years' experience shaping UX content and strategy for government, health and environmental digital services, currently working at Lloyds Banking Group after a recent stint shaping BBC internal data products. He combines a journalism background in medical and science reporting with hands-on service design—writing microcopy, conducting field studies, and steering projects through GDS alpha/beta standards. Rob has led content transformation and CMS replatforming for large organisations, and often fills gaps across interaction design, user research and business analysis to move services to assessment-ready standards. Based in Waverley, he also brings grassroots communications experience as a sports match coordinator and promoter, showing a knack for getting niche activities into local press. Notable for translating complex technical or clinical topics into clear user-centred content, he’s available for contract or permanent roles.
9 years of coding experience
2 years of employment as a software developer
BSC Marine Biology (Hons), BSC Marine Biology (Hons) at University of Liverpool