Rob Freeman
Senior Audience Development Editor at BBC Studios
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolRob Freeman is a senior audience development editor with 13 years’ experience turning reader data into editorial strategy at top UK newsrooms, currently shaping reach and SEO for BBC.com. He combines hands-on optimisation of headlines, imagery and homepage curation with technical fluency in SQL, BigQuery, analytics platforms and dashboarding to bridge editorial and engineering teams. Rob routinely delivers daily and weekly traffic insights to senior editors and commissioning teams, informing what gets commissioned and how stories are promoted across search and social while upholding BBC editorial standards. Previously he led optimisation for Guardian Labs’ branded content, bringing commercial rigour to editorial performance and A/B testing. Colleagues rely on him not just for analytics but for pragmatic tooling and CMS workflow improvements that measurably increase onsite and offsite traffic.
13 years of coding experience
4 years of employment as a software developer
Master of Arts (M.A.), English Literature, Distinction, Master of Arts (M.A.), English Literature, Distinction at University of East Anglia
French
Github Skills (22)
oak10
dispatcher10
standardized10
adobe-experience-manager10
sling10
crx10
aem10
cfml9
javascript9
osgi9
adobe9
mls8
google7
maven-archetype7
maven7
Programming languages (2)
Github contributions (5)
brobatr/helix-future-demo
Aug 2022 - Jan 2024
Contributions:4 pushes in 1 year 4 months
brobatr/aem-core-wcm-components
Nov 2023 - Jan 2024
Standardized components to build websites with AEM.
Contributions:12 pushes in 2 months
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