Rob Gonzalez
Co-founder, CMO at Salsify
Boston, Massachusetts, United States
Summary
👤
SeniorRob Gonzalez is a serial builder and product-minded operator with 13 years of experience founding and scaling enterprise software, currently serving as Co-founder and CMO of Salsify. He blends hands-on engineering (including early Ruby on Rails work and an open-source PHP JSON streaming parser) with product, GTM, and marketing leadership to help major brands win on the digital shelf. Under his leadership Salsify raised >$250M, expanded to multiple offices, and matured toward IPO while earning industry accolades and a strong culture. Equally comfortable shipping code, crafting go-to-market plays, or hosting strategic industry conversations, he now mentors startups through _Underscore.VC and co-leads the Digital Shelf Institute. Notably, his career demonstrates sustained cross-functional ownership—from HR and bookkeeping to engineering and CMO-level strategy—bringing pragmatic, execution-first leadership to complex commerce problems.
13 years of coding experience
Stackoverflow
589reputation
59kreached
8answers
8questions
Github Skills (16)
json10
php10
data-structure9
data-structures9
algorithm9
algorithms9
architectures7
architecture7
rdf6
semantic-web6
dry6
javascript6
http-streaming6
streaming6
ruby-on-rails6
Programming languages (4)
Github contributions (5)
salsify/jsonstreamingparser
Feb 2013 - Jan 2023
A JSON streaming parser implementation in PHP.
Role in this project:
Back-end Developer
Back-end DeveloperContributions:3 releases, 61 commits, 29 PRs in 10 years
Contributions summary:Rob primarily contributed to the development of a JSON streaming parser in PHP. Their initial commit established the core implementation of the parser. Subsequent commits added example usage, addressed bugs, and optimized the parsing logic. The user also made changes to support PHP 5.2 compatibility and refined the code for increased performance.
parserphp
gonzofy/gonzofy
May 2021 - Jan 2024
Contributions:2 pushes in 2 years 8 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.