Rob Hirschfeld is a founder and CEO with 11+ years of experience building software and teams that tame the complexity of physical-scale data center infrastructure. He blends Mechanical and Systems Engineering training with deep hands-on expertise in virtualization, embedded systems, and cloud architectures to turn long-range technical vision into concrete, executable plans. As co-founder of RackN and the Digital Rebar Project and a former OpenStack Foundation board member and Dell distinguished engineer, he pairs startup agility with enterprise-scale impact. Rob is a pragmatic Agile evangelist who has repeatedly introduced Rails, REST APIs, and automated deployment practices across mixed stacks while leading product and community efforts. His work uniquely focuses on the intersection of software and the physical environment—bringing manufacturing and embedded thinking to cloud and datacenter operations. Based in Baltimore, he combines executive leadership, community stewardship, and a track record of founding and scaling platform-focused ventures.
11 years of coding experience
18 years of employment as a software developer
BSE Mechanical Engineering, BSE Mechanical Engineering at Duke University
MS Industrial Engineering, MS Industrial Engineering at Louisiana State University
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