Rob Maher is a product-centric engineering executive with 12+ years of leadership experience who currently oversees 300 engineers as Executive General Manager at Xero. He has a strong track record of aligning engineering strategy with business priorities, shipping two major products to market, and driving product-led growth through improvements to conversion funnels and high-traffic platforms. Prior to Xero he led large-scale cloud and technology transformation at ANZ—introducing DevOps, SRE, CI/CD and a Cloud Centre of Excellence—and ran a successful international consulting practice advising on modern delivery and operating models. Comfortable operating at both strategic and delivery levels, he blends platform thinking with hands-on modernization of core product stacks like invoicing, inventory and mobile. His career spans banking and fintech to enterprise SaaS, giving him a pragmatic, cross-industry perspective on how to scale engineering organizations and measure transformation outcomes. An interesting under-the-radar strength is his experience running workshops and speaking globally on engineering-led operating model change, which has repeatedly translated into improved engagement and commercial results.
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