Summary
Rob Roach is a seasoned VP of Engineering and startup founder with 11+ years of experience building cloud-native, microservices and serverless products that drive commercial adoption. He has led engineering teams from founding-stage rebuilds to enterprise-ready loyalty platforms, helping Perx secure Series A backing and win major vertical accounts. Equally fluent in strategy and hands-on delivery, Rob blends DevOps, JavaScript MVCs, AWS (including Lambda/API Gateway), Docker/Kubernetes and traditional stacks like Ruby on Rails to focus teams on business outcomes. He mentors founders and speaks on technology and leadership, applying lean principles and a background in family business to prioritize value under constrained resources. Comfortable across networking and systems from early ISP and telco roles to modern cloud architectures, he often chooses pragmatic serverless patterns to simplify operations and accelerate product delivery.
11 years of coding experience
15 years of employment as a software developer
Bachelor of Science (BS), Aeronautics/Aviation/Aerospace Science and Technology, General, Bachelor of Science (BS), Aeronautics/Aviation/Aerospace Science and Technology, General at Embry-Riddle Aeronautical University
English, Dutch, Thai