Rob Roy
Product Designer at Pervasive IoT P/L
Sydney, New South Wales, Australia
Summary
👤
Senior🎓
Top SchoolRob Roy is a product designer and seasoned eCommerce/IS strategist with 10+ years of experience marrying technical architecture and commercial growth across startups and global brands. He has led systems selection and integrations (Magento, NetSuite, OrderMotion) and driven conversion-focused digital programs that doubled online sales at a multistore retailer and scaled LifeProof from zero to a $300M business. At Pervasive IoT he now shapes hardware-software roadmaps and industrial design for pre-integrated IoT agents, combining PCB and electronics work with product and manufacturing strategy. Comfortable translating between executives, marketers and engineers, he brings deep expertise in UX, CRO, CMS and serialized supply-chain protection—skills honed across award-winning national tourism sites and high-growth consumer electronics. A pragmatic problem-solver, he repeatedly delivers rapid, mission-critical launches (example: a 35-day go-live for a major product program) and thrives on integrating complex systems to drive measurable business outcomes.
9 years of coding experience
27 years of employment as a software developer
Bachelor of Engineering (BEng) program, Bachelor of Engineering (BEng) program at University of NewcastleAvondale High SchoolCITP - Computer Industry Training ProgramBComm program, BComm program at Southern Cross UniversityBachelor of Commerce program, Bachelor of Commerce program at University of Western Sydney
Github Skills (27)
xero9
sdk8
xero-api8
api7
honeywell6
php6
rpc-library6
oauth5
spec5
accounting4
rpc4
arduino-library4
pressure4
openapi4
erp3
Programming languages (3)
Github contributions (5)
robroypt/odoo-client
Mar 2017 - May 2018
Contributions:1 release, 7 commits, 2 PRs in 1 year 2 months
apirpcodoophp-clienterp
robroypt/Arduino_DebugUtils
Sep 2024 - Mar 2025
This class provides functionality useful for debugging sketches via printf-style statements.
Contributions:6 pushes, 1 branch in 6 months
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