Summary
Rob Tirrell is a seasoned 529 sales leader with 15 years of experience building distribution and educator relationships across the college savings market, currently driving growth as 529 Sales Director at Principal Financial Group. He previously led nationwide 529 business development at Voya and supported top financial professionals as a Relationship Manager at MassMutual, bringing deep product knowledge and field-facing sales acumen. Rob holds a bachelor’s degree from Westfield State and FINRA Series 7, 66, and 24 licenses, blending regulatory fluency with practical wholesaling experience. Based in Longmeadow, MA, he balances strategic territory growth with hands-on training and client education, and outside work is kept busy by a young family and an energetic dog—a glimpse into the personal drive that informs his persistence in sales.
15 years of coding experience
4 years of employment as a software developer
Criminal Justice, Criminal Justice at Westfield State College