Rob Van Aarle is a pragmatic developer and engineering leader with 12 years of experience scaling web platforms and shaping engineering teams from startup to scaleup. He blends hands-on full‑stack development (PHP, Symfony/Laravel, MySQL, Vue.js) with people leadership—hiring, coaching, and introducing Shape Up, async work, and test automation to improve delivery. Rob has led platform strategy and growth at high-throughput e‑commerce businesses (handling tens of thousands of daily orders) and recently helped transition a small company into a scalable org while coaching a founder to become CTO. Based in Nijmegen, he favors deep work, clear development guidelines, and pragmatic architecture that supports product-focused teams. An understated strength is turning operational founders’ energy into a lasting company strategy and engineering culture.
12 years of coding experience
14 years of employment as a software developer
Computer Science (Informatica), Computer Science (Informatica) at Radboud University
Contributions:1 release, 15 pushes, 1 branch in 3 years 5 months
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