Summary
Robert Fell is a gameful engineer and founder with 15 years of hands-on industry experience and three decades of digital-media expertise, currently leading Hypersurge as CEO from British Columbia. He builds gamification platforms that drive brand engagement—Hypersurge has delivered over a billion brand interactions through bespoke, cross-platform games. A serial entrepreneur, Robert co-founded and directed BAFTA‑nominated studio 4T2/Amuzo and runs indie studio b10b, blending arcade-style design with data-driven player insight. He also brings advisory experience from working with startups like Nuggeta, combining product strategy with technical delivery. Known for shipping playable experiences at scale, he pairs creative game design sensibilities with pragmatic engineering and a long track record of turning play into measurable marketing outcomes.
15 years of coding experience
17 years of employment as a software developer