Robert Rexford
Principal at Auth0
Seattle, Washington, United States
Summary
👤
Senior🎓
Top SchoolRobert Rexford is a GTM and Sales Engineering leader with 20+ years of technical and go-to-market experience and nine years focused on building and scaling SE, TAM, and support organizations for SaaS companies. He’s helped early-stage and growth-stage teams translate product value into predictable revenue—leading remote-first teams through reorganizations, compensation design, and hiring frameworks that align sales, product, and engineering. At Auth0 he grew high-performing identity-focused SE teams tied to a successful acquisition, and his open-source work includes practical Auth0 rules that integrate Shopify lead creation and consent tracking. Based in Seattle, he now consults as a fractional principal advising B/C-round SaaS firms on profitable scaling while mentoring individual contributors into leaders. Colleagues describe him as a hands-on builder who balances technical depth with empathetic people management to drive outcomes in turbulent times.
9 years of coding experience
24 years of employment as a software developer
Bachelor's degree, Bachelor's degree at University of Washington
Github Skills (10)
user-authentication10
authentication10
nodejs10
javascript10
api10
apidoc10
testing10
auth9
webhooks9
shopify-api9
Programming languages (1)
Github contributions (5)
auth0/rules
Jun 2020 - Jun 2020
Rules are code snippets written in JavaScript that are executed as part of the authentication pipeline in Auth0
Role in this project:
Back-end Developer
Back-end DeveloperContributions:16 commits, 1 PR, 4 comments in 2 days
Contributions summary:Robert primarily contributed to adding Shopify integration features within the Auth0 rules engine. They focused on creating a rule to add leads to Shopify upon user login, which involved making API calls to the Shopify platform. The user implemented logic to dynamically fetch user data from Auth0 and use it to create Shopify customer profiles, including thorough testing to ensure functionality. They also integrated a consent tracking feature.
pipelinejavascriptauthenticationsnippetsrules
rrexford/rules
Jun 2020 - Jun 2020
Rules are code snippets written in JavaScript that are executed as part of the authentication pipeline in Auth0
Contributions:4 PRs, 13 pushes in 3 days
pipelinejavascriptauthenticationsnippetsrules
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