Robert Sim
Consultant, Platform Integration
Singapore, Singapore
Summary
👤
Senior🎓
Top SchoolRobert Sim is a Platform Integration Consultant with 13 years of experience helping organisations in Singapore design, implement and maintain tag management and analytics integrations across hospitality, government and public sector clients. He combines hands-on skills in Adobe Analytics, GA4 migration, SEO, PHP and WordPress with practical experience building data flows between analytics and other platforms. Adept at both client-facing consulting and back-end engineering, he has contributed quality fixes to the popular Edit Flow WordPress plugin, demonstrating attention to localization and UX details like calendar date display. A Singapore Management University graduate in Information Systems Management and Analytics, he pairs technical depth with strong business development instincts to translate complex requirements into reliable, auditable implementations.
13 years of coding experience
Bachelor's Degree, Bachelor's Degree at Singapore Management UniversityA Levels, A Levels at Yishun Junior College
English, Chinese, French, Korean, Japanese
Stackoverflow
194reputation
101kreached
16answers
3questions
Github Skills (13)
wordpress10
php10
wordpress-plugin10
sprintf9
localization8
adobe-analytics6
twitter-bootstrap6
api6
javascript6
youtube6
sorting6
analytics6
mysql6
Programming languages (10)
Github contributions (5)
Automattic/edit-flow
Apr 2016 - Apr 2016
WordPress plugin to accelerate your editorial workflow
Role in this project:
Back-end Developer
Back-end DeveloperContributions:8 commits, 2 PRs, 5 comments in 1 day
Contributions summary:Robert primarily focused on making improvements to the Edit Flow WordPress plugin. Their contributions included correcting text domain issues, fixing sprintf formatting, and adjusting code related to displaying version information. The changes indicate a focus on code quality and localization within the context of a WordPress plugin. They also addressed issues related to the display of the date for the plugin's calendar feature.
wordpress-pluginwordpresswpvip-plugin
robertsky/wikisglinks
Aug 2019 - Jan 2026
Contributions:3 PRs, 185 pushes, 3 branches in 6 years 6 months
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