Roberta Fernandes
Growth Marketing at EBANX
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolRoberta Fernandes is a growth marketing leader with nine years of B2B experience building demand generation, ABM, content and event programs that scale across LATAM, EU and NA markets. She has led global multi-channel campaigns and event strategies for fintech and cybersecurity brands, driving enterprise pipeline acceleration through close partnerships with product, engineering and sales. Roberta combines an MBA-backed strategic lens with hands-on execution—A/B testing, analytics-driven optimizations and performance-first budget management—to improve lead quality and conversion. She founded a thriving event community at InEvent and has experience coordinating PR, vendors and contractor teams to amplify brand presence at major industry conferences. Based in São Paulo, she pairs curiosity and cross-cultural experience (time living in Turkey and global rolls) with a people-first approach to uncover the story behind products, places and customers.
9 years of coding experience
Growth Marketing Specialization, Growth Marketing Specialization at ESPM Escola Superior de Propaganda e MarketingUniversity of São Paulo
Spanish, English, Portuguese, French, Turkish, Italian
Github Skills (14)
javascript6
react4
crud4
webpack4
rio3
jwt2
ws-security2
jpa2
gatsby2
python1
microservices1
nextjs1
youtube1
security1
Programming languages (4)
Github contributions (5)
tucamefe/compar
Jan 2019 - Jan 2019
Contributions:18 commits, 20 pushes in 4 days
tucamefe/maisjustica
Feb 2019 - Jun 2019
Contributions:4 pushes, 2 branches in 3 months
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