Roberto Coli is an IT Business Analyst specializing in CRM and B2B services with over 30 years of hands-on experience bridging business needs and technology across manufacturing and consumer goods. He has led regional roll-outs and integration of corporate applications (SAP, CRM, Salesforce) at Essity and SCA, consistently automating repetitive processes to improve business outcomes. A certified ITIL Foundation and Agile Scrum Master, he combines deep technical mastery—from software and electronics to factory systems—with strong vendor and contract management skills. Colleagues see him as an inspiring reference who quickly becomes the domain expert and drives total-quality solutions. His career began in software development and plant IT at Procter & Gamble, which gives him uncommon fluency in both shop-floor systems and enterprise IT strategy.
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Roberto Coli - IT Business Analyst CRM B2B Services at Essity