Robin Liu
Sr GTM Maneger at 百事
Beijing, China
Summary
👤
Senior🎓
Top SchoolRobin Liu is a senior GTM and channel development leader with 16+ years in FMCG, including eight years at Unilever and four+ years at PepsiCo, now driving national sales strategy at Pepsi in Beijing. He specializes in RTM, distributor management and wide distribution expansion, having overseen teams from frontline reps to 500-strong sales forces and managed businesses up to RMB 400M annually. Robin blends regional and HQ experience to build GTM systems, sales processes and data-driven field solutions that improved coverage and frontline productivity across T2/T3 markets. He is known for translating national strategy into local execution—designing training programs, incentive plans and operational manuals that scale—and for unusually strong influence and cross-functional communication skills. His background spans law, TCM and an MBA, reflecting a pragmatic, multidisciplinary approach to commercial problem solving.
10 years of coding experience
7 years of employment as a software developer
undergraduate, Law, undergraduate, Law at Harbin Institute of TechnologyMaster of Business Administration (MBA), Sales, Distribution, and Marketing Operations, General, Master of Business Administration (MBA), Sales, Distribution, and Marketing Operations, General at UESTC-Webster UniversityJunior college, Traditional Chinese Medicine and Chinese Herbology, Junior college, Traditional Chinese Medicine and Chinese Herbology at Yunnan College of Traditional Chinese Medicine
ChineseGithub contributions (4)
luobeimu/gitpage
May 2020 - May 2020
Contributions:5 pushes, 1 branch in 1 day
luobeimu/sunhao.github.io
May 2020 - May 2020
Contributions:2 pushes, 1 branch in 1 day
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