Summary
Rochel Einhorn is a Co-Founder and web strategist with over 10 years of hands-on experience building revenue-focused WordPress and Shopify sites that turn passive visitors into qualified leads. Based in New Jersey, she leads Atar & Co., where she combines UX/UI design, development, and post-launch support to deliver sites that automate sales workflows, sync with CRMs and calendars, and reduce manual overhead for clients. Her background as a web developer and programmer informs a pragmatic approach to fixing recurring site failures—forms that break, messy automations, and inconsistent messaging—so businesses stop losing customers to competitors. She’s delivered measurable results for 147+ brands and runs masterclasses to teach teams how to build high-converting, reliable websites. A detail-driven problem solver, she emphasizes long-term performance through her Peace of Mind Plan™ rather than one-off launches.
10 years of coding experience
3 years of employment as a software developer
Computer Science, Computer Science at Thomas Edison State University
Bachelor's degree, Bachelor's degree at Touro College