Rocky Liu is a seasoned engineering leader with 14 years of experience building large-scale infrastructure for ads and machine learning, currently serving as Senior Director of Engineering at Meta in Mountain View. He founded and grew Meta’s Ads AI Infrastructure team to roughly 400 engineers, led multi-thousand GPU training efforts, compiler-driven optimization for training QPS, and a data-centric feature platform that spans batch, streaming and serving. Rocky combines deep systems and optimization experience from early work on Windows Azure and Silverlight at Microsoft with product-focused ML infra work that directly drives ad relevance and business growth. He has a strong academic foundation from Zhejiang University and a practical knack for turning complex distributed systems and privacy-preserving ML research (e.g., differential privacy, generative image training) into production-grade platforms. Less obvious: he blends hands-on technical leadership with organizational scaling—balancing low-level performance tuning and compiler work with building teams and processes that deliver rapid AI innovation.
13 years of coding experience
6 years of employment as a software developer
University of Electronic Science and Technology of China
Master Computer Science and Technology, Master Computer Science and Technology at Zhejiang University
Contributions:143 commits, 117 pushes, 54 comments in 6 years 11 months
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Rocky Liu - Senior Director Of Engineering at Meta