Rocky Song is a Digital Marketing Transformation Senior Manager with over 10 years of experience blending strategy, operations and technology to drive growth for enterprise brands. At Lenovo he architects end-to-end digital marketing ecosystems—covering AdTech/MarTech, CDP and ecomm/social marketing—while embedding multimodal large models and AI agents to enable intelligent insights, content creation and closed-loop ROI. Previously a senior consultant at PwC, he led customer-centric transformations across financial services, CRM and digital channels, bringing rigorous OKR/KPI governance to complex programs. Early career experience as a network and application project manager gives him a pragmatic systems mindset that bridges marketing, data and engineering teams. Based in Beijing with a dual background in information systems and business administration, he combines technical fluency with commercial acumen to turn marketing ambition into measurable outcomes.
10 years of coding experience
11 years of employment as a software developer
Bachelor's degree, Information Management and Information System, Business Administration as the 2nd degree, Bachelor's degree, Information Management and Information System, Business Administration as the 2nd degree at Beijing Forestry University
Contributions:9 commits, 8 pushes, 1 branch in 8 months
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Rocky Song - Digital Marketing Transformation Senior Manager