Summary
Roderik Peeters is a business developer and founder with 10+ years of experience translating product, design and data into measurable growth for e-commerce businesses and startups. At Drukwerkdeal he built and led experimentation programs that earned external recognition, while progressing from conversion specialist to team lead and business developer. He combines hands-on app development and technical operations (founder of Tulikettu and multiple web ventures) with expertise in persuasion, usability and analytics to drive evidence-based optimization. Roderik pairs practical, collaborative leadership with a knack for turning travel and Arctic guiding experience into customer-centric product insights. He’s equally comfortable shipping mobile features or structuring large-scale A/B programs, and often bridges the gap between creative partners and technical delivery. Based in Harderwijk, Netherlands, he brings entrepreneurial curiosity and a rare blend of product, technical and experiential design to scaling user-focused services.
10 years of coding experience
2 years of employment as a software developer
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Bachelor of Information and Communication Technology, Digital Communication and Media/Multimedia, Bachelor of Information and Communication Technology, Digital Communication and Media/Multimedia at HAN University of Applied Sciences
Leiderschap, Praktisch leidinggeven, Leiderschap, Praktisch leidinggeven at YEARTH Academy