Summary
Rodney Curl is a Strategy Lead with nine years of experience shaping cultural-first brand experiences at the intersection of entertainment, technology, and design. He has led creative strategy and research for high-profile clients including Apple, Google, Nike, Jordan, Amazon, and Adidas, consistently translating cultural insight into product and campaign launches—from signature athlete shoes to large-scale B2B and consumer brand campaigns. A founder and former entrepreneur, he’s built and scaled partnerships, produced tours and funded creative projects, and grew a media platform to hundreds of thousands of monthly users. Known for structuring rigorous brainstorms and synthesizing primary and secondary research, he drives strategic decisions and presents results to senior stakeholders. Based in Washington, DC, Rodney also co-leads Instrument’s IAMBlack affinity group, signaling a commitment to inclusive culture-building beyond client work. His blend of hands-on creative production and strategic rigor makes him as comfortable launching a signature shoe as he is developing long-term brand playbooks.
9 years of coding experience
6 years of employment as a software developer
Business and Computer Science, Business and Computer Science at Trenton Central High School
Web Development Immersive, Web Development Immersive at General Assembly
Bachelors, Journalism with a concentration in Advertising, Bachelors, Journalism with a concentration in Advertising at Howard University
Business Strategy, Business Strategy at University of Virginia Darden School of Business
English, Spanish