Rodrigo Lima
Tribe Leader at Apdata
São Paulo, Brazil
Summary
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Senior🎓
Top SchoolRodrigo Lima is a product designer and tribe leader with 11 years of experience who brings a rare combination of software development background and UX-led product strategy to complex business problems. Based in São Paulo, he has led end-to-end design initiatives across agencies and enterprise contexts, most recently driving a full-system migration at Apdata informed by UX research, new design patterns, and code-first Design System practices. He pairs hands-on interface and flow design with user research and cross-functional leadership, influencing technology, tooling and team processes to deliver more efficient, accessible and scalable products. Rodrigo’s early work automating reporting and redesigning internal portals at Banco do Brasil reflects a consistent focus on measurable usability improvements (one project raised internal adoption by ~30%). As Tribe Leader at ZG Soluções he continues to scale design impact across multidisciplinary teams while keeping a pragmatic, technically grounded approach to product decisions.
11 years of coding experience
3 years of employment as a software developer
Bacharelado Sistemas de Informação, Bacharelado Sistemas de Informação at Universidade Federal de Goiás
English, Portuguese, SpanishProgramming languages (1)
Github contributions (5)
rodrilhp/BattleShip
Oct 2014 - Mar 2017
Contributions:9 commits, 12 pushes in 2 years 5 months
rodrilhp/rentabiliza
Jul 2021 - Dec 2022
Contributions:12 pushes, 1 branch in 1 year 4 months
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