Summary
Rodrigo Spohr is a business-oriented data and product leader with 13+ years of experience building data-driven platforms and AI products across retail, finance, and media. He has led cross-functional teams and agile transformations at scale—designing data architectures on Azure/Databricks, implementing governance and FinOps practices, and launching GenAI-powered recommendation engines that materially improved conversion and ROI. At Lojas Renner he combined CDP-driven personalization, conversational commerce and RAG-based recommender systems to drive substantial uplifts in revenue per impression and campaign efficiency. Now leading Delivery for Data & AI at TELUS Digital, he blends product instincts with operational rigor to turn analytics into measurable business outcomes. Colleagues describe him as a pragmatic coach who pairs strategic vision with hands-on execution and an unusual fluency across data engineering, ML productization, and organizational change.
13 years of coding experience
2 years of employment as a software developer
Master of Business Administration (MBA) Project Management, Master of Business Administration (MBA) Project Management at ESPM Escola Superior de Propaganda e Marketing
Master's degree Business Administration Innovation and Fintechs, Master's degree Business Administration Innovation and Fintechs at Federal University of Rio Grande do Sul
BA Political Economics, BA Political Economics at Heidelberg University
Programa Executivo de formação - Head de AI e Dados 5.0, Programa Executivo de formação - Head de AI e Dados 5.0 at Strides Tech Community
Portuguese, German, English, Spanish