Rodrigo Teixeira
Director Of Marketing Analytics at Filterbuy
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolRodrigo Teixeira is a marketing analytics and data engineering leader with nine years of experience building end-to-end MarTech and data intelligence systems across LATAM. Currently Director of Marketing Analytics at Filterbuy, he designs and manages data warehouses, ETL pipelines, advanced dashboards and GA4/GTM integrations to turn marketing telemetry into actionable optimization. Previously he led MarTech at THRIVE and held senior data and AI roles at MINT, Commonwealth//McCann and Rede Globo, blending machine learning for budget optimization and attribution with product-focused data roadmaps. Trained in operations research and data science (COPPE UFRJ, ICMC-USP) and certified as a professional coach, he combines rigorous quantitative thinking with stakeholder coaching to drive cross-functional adoption. Notably, he pairs hands-on engineering of server/client-side tracking with strategic activation of first-party data—bridging implementation detail and marketing impact.
9 years of coding experience
4 years of employment as a software developer
PCC - Professional Coach Certification Coaching, PCC - Professional Coach Certification Coaching at SLAC CoachingExecutive MBA Data Science, Executive MBA Data Science at Instituto de Ciências Matemáticas e de Computação (ICMC) - USPBacharelado em Engenharia Mecânica Engenharia Mecânica, Bacharelado em Engenharia Mecânica Engenharia Mecânica at Universidade Federal FluminenseMestrado em Engenharia Pesquisa Operacional, Mestrado em Engenharia Pesquisa Operacional at COPPE UFRJ
Portuguese, English
Github Skills (15)
wordpress10
woocommerce10
php10
shopping-cart10
ecommerce10
commerce10
wordpress-plugin9
stripe9
wordpress-api9
woocommerce-blocks7
gutenberg-blocks7
elearning5
gutenberg3
cleaner1
utility1
Programming languages (3)
Github contributions (5)
athemes/Botiga
Jan 2024 - Apr 2025
Botiga is a complete WooCommerce theme that gets your online business up and running fast.
Contributions:1 release, 405 PRs, 288 pushes in 1 year 3 months
athemes/athemes-starter-sites
Nov 2022 - Mar 2024
Contributions:6 PRs, 8 pushes, 1 branch in 1 year 4 months
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