Summary
Roel Willems is a seasoned data and AI governance leader with 13 years of experience building enterprise data foundations and experimentation capabilities across complex global organizations. As Director Global Data Management & AI Governance at Ahold Delhaize he defines and implements group-wide data and AI policies while bridging legal, business and technical teams to operationalize responsible use. He has deep expertise in experimentation and analytics—scaling A/B testing from single pilots to organization-wide programs and automating evaluation tooling for retail, e-commerce and in-store pilots. Roel also contributes to civic data initiatives through the Amsterdam Economic Board’s Data Commons Collective, exploring how shared data can serve public values beyond commercial uses. Trained in communications and retail leadership (including Oxford’s Saïd Business School program), he combines a pragmatic, cross-functional mindset with a strong focus on privacy and methodological rigor. Colleagues describe him as a builder who turns governance into usable scaffolding that accelerates safe, measurable innovation.
13 years of coding experience
14 years of employment as a software developer
Bachelor Communication Multimedia and Design, Bachelor Communication Multimedia and Design at Willem de Kooning academie
Ahold Delhaize Retail Academy , Ahold Delhaize Retail Academy at Saïd Business School, University of Oxford
Bachelor Communication B, Bachelor Communication B at Rotterdam University of Applied Sciences
Talent & Promising Professional Program: ‘The Natural Leap’ De Transformatie Groep, Talent & Promising Professional Program: ‘The Natural Leap’ De Transformatie Groep at Ahold Management Development Program
Dutch, English, German