Summary
Roger Bif is a pragmatic UX/Product Designer with 8 years of experience building user-centered digital experiences across startups, design studios, and large cooperatives in Brazil. He currently shapes product strategy and design systems at Cooperativa Central Ailos while running âmago Design Studio, combining hands-on research, prototyping and facilitation to deliver measurable value. Skilled in DesignOps, agile methods and end-to-end discovery, he translates quantitative and qualitative insights into scalable component libraries and clear developer-ready documentation. He has led and mentored design teams, run design sprints and A/B/usability tests, and driven UX culture adoption in organizations that migrated legacy systems to modern interfaces. Trained in UX specialization and neuroscience, he brings a systems-level, empathy-driven approach to understanding user behavior from pre- to post-service. Outside work he’s an avid mountain biker and sci‑fi fan, a detail that underscores his appetite for endurance and imaginative problem-solving.
8 years of coding experience
1 year of employment as a software developer
Bacharelado, Programação de Jogos Digitais, Trancado, Bacharelado, Programação de Jogos Digitais, Trancado at Universidade do Vale do Rio dos Sinos
Analise e desenvolvimento de sistemas, Ciências da Computação e Informática, Analise e desenvolvimento de sistemas, Ciências da Computação e Informática at FADERGS
Centro Universitário Internacional UNINTER