Summary
Roger Kirkness is a founder and CEO with 12 years of experience building go-to-market teams and scaling a B2B SaaS startup from Waterloo that modernizes supplier ecosystems. As CEO of Convictional since 2017 he blends product, sales, and operator instincts to turn marketplace complexity into repeatable business models. His background includes revenue-focused roles at Shopify and Minotaur Software, giving him deep domain fluency in commerce growth and sales engineering. Roger is comfortable at the intersection of business and product—equally focused on recruiting talent, shaping GTM strategy, and removing operational friction for suppliers. Notably, he pairs Y Combinator founder experience with a hands-on approach to company-building rather than a purely investor or advisory role. He’s based in Waterloo, Canada and remains open to conversations about partnerships and scaling commerce networks.
12 years of coding experience
Y Combinator