Roger Xu is a multilingual sales leader with 13 years of international B2B experience, currently driving global business for TCN Vending Machine. He combines deep domain knowledge in vending hardware, IoT, AI-enabled remote management and mobile payments with hands-on sales and account management across Europe and South America. Educated in China and at Universidad de Santiago de Compostela, he leverages fluency in Chinese, Spanish and English (plus working Japanese and basic Italian) to build cross-cultural partnerships and expand market reach. Prior roles include international customer management and regional sales leadership in automotive, healthcare and building systems, giving him a proven track record of entering new markets and scaling channels. Known for pragmatic deal execution and technical fluency, he often bridges product, engineering and customers to accelerate adoption of complex solutions. He has lived and worked across multiple countries, which informs a global sales instinct and nuanced approach to localization and partner strategy.
13 years of coding experience
2 years of employment as a software developer
学士, Spanish Language and Literature, 优秀, 学士, Spanish Language and Literature, 优秀 at 黑龙江大学
Bachelor's degree, Linguistics, Bachelor's degree, Linguistics at Universidad de Santiago de Compostela
Contributions:31 pushes, 2 branches in 4 years 9 months
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