Summary
Rogier Van Den Berg is a pragmatic technologist and co-founder CTO with 12+ years of experience building cloud-native SaaS platforms, mobile apps, and marketing automation tools. He leads product and engineering at Embrosa and LocalPanels, designing Ruby on Rails backends, Flutter mobile clients, and Google Cloud-based integrations that connect brands with local retailers. Skilled across PostgreSQL, BigQuery, Firebase, Elastic and third-party APIs, he focuses on automating repeatable work and shipping practical solutions that help small businesses participate in modern marketing. His background spans product, CX and sales roles, giving him a rare combination of customer empathy and technical ownership. Active in the Utrecht communications community and a habitual volunteer, he pairs adaptability and positivity with a maker’s mindset—he’s built and released multiple apps and runs his startup’s Marketing Control Tower™. An Enneagram 2 who prefers connecting people and systems, he’s as comfortable pitching to partners as he is writing deployment scripts.
12 years of coding experience
9 years of employment as a software developer
VWO, Middelbare school, VWO, Middelbare school at Revius Lyceum Doorn
VWO, Middelbare school, VWO, Middelbare school at ROC Utrecht
BEng (Hons), Mediatechnology, BEng (Hons), Mediatechnology at HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Dutch, English, beetje frans, spaans en duits